Jack McNamara: Authenticity in Entrepreneurship
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My guest is Jack McNamara, a Colgate University and professional hockey player who is the founder of a growing energy drink company, DrinkTru. It is rare that you can get an entrepreneur to speak so honestly about the struggles of building a business... as they're going through it. But as you'll see: Honesty is not just central to Jack's success and drive; it's essential to the DrinkTru brand. A rare, behind-the-scenes look at the day-to-day life of a company on the brink of being the next big thing. In today's episode:
- Learn how Jack creates viral video content that authentically propels his company's brand.
- See why Jack quit a job after just two weeks... and why he thinks it's one of his wisest business decisions.
- Discover Jack's reliable strategy for leveraging your "celebrity" as an elite athlete to find internships, mentorships, and career opportunities.
Here's the hilarious DrinkTru Tru Lifeguard ad... 238,000 views and counting.
And here's the "I Live in a Gym" video Jack referenced.
In case you're curious, here is Jack's bio from Colgate and his full career timeline. And like Jack mentioned, he comes from a ridiculously-talented family of elite athletes: his mom, his dad, his brother 1, 2, 3, and even his grandfather.
Want to know more about Jack's incredible DrinkTru story? Check out this Forbes Magazine feature. There's also the investor pitch that Jack gave to the Food-X business accelerator back in 2016:
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YouTube: Drink Tru